Oct 10, 2011

5. mb! Brand Connections among Gen-Y

     Mercedes-Benz' new online magazine, mb!, features edgy design and content targeting the creative 20-somethings who have or who want to inherit their grandparents' antique Mercedes. By creating an outlet for creative content among the generation Y, they have brilliantly created an audience and consumer for their product. Many of the viewers can't afford the product now, but the site is generating interest for the future.  

     The site is written for and by Gen-Y, a la TNGG, while remaining brand-centric and hosting new ideas about music, people, events, and ideas that inspire creativity. Brilliant! 

Mercedes-Benz = youthful and hip.

     This is a beautiful short film produced by photographer, Todd Selby, documenting his photo shoot with interior designer, Abigail Ahern, for mb! Check out the rest of the photos from the shoot!

Follow mb! @mb_magazine

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