tag:blogger.com,1999:blog-14655928348186799492024-03-20T02:39:11.644-07:00The Passion TheoryTHE PASSION THEORY. Be passionate. Be weird. Be creative. Be funny. Be loud. Be different.Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.comBlogger121125tag:blogger.com,1999:blog-1465592834818679949.post-73265990971765464492014-12-05T11:54:00.000-08:002014-12-05T11:54:00.988-08:00A $20 Thai MassageA few weeks ago I was having a full on "YOLO" moment - not in an ironic way either. Truthfully, I have a lot of those moments because, though the saying is stupidly overused by people trying to get wasted on a Wednesday at 3:45, the sentiment is completely accurate.<br />
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YOLOing as follows: I met a new friend in Culver City for coffee at the deliciously pretentious <a href="http://barninela.com/" target="_blank">Bar Nine</a> cafe (feels like you're in Brooklyn with its lack of seating and cement on every surface). Afterwords, I remembered a friend of a friend had posted a photo of a Thai massage parlor in the area on Instagram (I understand how 'millennial-y' this is) boasting good reviews and $20 full body massages. Yelp had decent reviews for <a href="http://www.yelp.com/biz/happy-feet-spa-culver-city-2" target="_blank">the place</a> and it wasn't far.<br />
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Upon arriving, I was greeted by a lonely desk and curtain marking a waiting area filled to the brim with three chairs in the area the size of my bathroom. A hand appeared from behind the curtain and motioned me inside without saying a word. The Thai man who owned the hand, who was using his other hand to massage someone, pointed silently for me to go sit in a chair a few yards away.<br />
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I'm sitting in a room devoid of walls and filled with about 20 fully-reclined La-Z-Boy type chairs, each one covered in a large white towel and a small stool on each end. The lights are very dim and it sounds like there might be a hidden decorative water fountain somewhere making relaxing trickling noises. Nobody speaks. Nobody speaks English. Where's the bathroom? Where do I put my coat and purse? All of the masseurs are Thai men who appear to be 30-40 years old. There are both men and women, mostly middle aged Asian women, getting massaged in these giant chair-beds around me.<br />
<br />One of the masseurs comes over to me and 'gently' throws my shoulders down onto the bed, rolls up my skinny jeans as far as they will go (not far) and places my feet in a bucket of warm water. Then everything goes dark as he abruptly places a towel over my eyes. The angry slapping, grabbing, moving of skin and sometimes tickling that amounts to this massage begins. Some of the 'moving of skin' I find mildly pleasurable but it's very rough and I'm afraid to tell him to go at it more gently. The slapping catches me off guard. I first hear it being performed on the lady next to me. I raise my towel-mask to see what's happening and find her comfortably accepting loud slaps on her arm. Is she smiling? I cover my eyes again. Eventually I hear everybody at one point or another, including myself, getting rhythmically slapped all over. It sounds like a man angrily masturbating. Slightly disturbing but I can't stop now. I'm determined to get my full $20 worth.<br />
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The man massages me for a full 60 minutes. I'm impressed with his commitment to the advertised time. I'm a bit sore when I stand up and I'm covered in a strange oily moisture but my muscles do feel slightly looser. I wasn't sure how the payment and tip process worked. I thought it would be okay to tip $3 for a massage that I was probably going to need another massage to fix. Apparently, that's not okay. I gave him the demanded $5 tip - fair enough - and left. Though I'll never return to that parlor, I can't help but wonder if some of the other storefronts would provide a more satisfying $20 massage.<br />
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<br />Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-49681349142511817932013-08-09T13:02:00.002-07:002013-08-09T13:02:54.436-07:00Los Angeles x My Imagination.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This: My moodboard of what I think Los Angeles could be like.* </span><div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I'm moving there in three weeks to start my first job at <a href="http://www.mullen.com/" target="_blank">Mullen</a> as a Junior Art Director on the Acura account. I couldn't be more excited. I'll be working under <a href="http://peterrosch.com/" target="_blank">Peter Rosch</a> (the writer behind Axe's <a href="http://www.youtube.com/watch?v=YRB0i9-AUQs" target="_blank">Susan Glenn</a> campaign) - still can't believe it.</span><div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">*I don't think this is actually LA's personality but doesn't it look like a place you'd want to live if this is how it felt? (I think so). While looking at this it might help to listen to Father John Misty or The Peach Kings. (Click on it big).</span></div>
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Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-53220333839279549892013-08-06T11:54:00.000-07:002013-08-06T11:57:48.291-07:00Jay Z x Picasso Baby. <span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">At the advertising <a href="http://okrp.com/" target="_blank">agency</a> where I currently work, we talk a lot about creating work that makes you feel something - that gives you Stendhal Syndrome; rapid heart rate, fainting, dizziness - all because of art. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Jay Z did just that. My heart is pounding and my cheeks hurt from smiling. During his latest short film and work of art, he rapped Picasso Baby to a small audience of artists, actors, musicians, art collectors, and influencers at New York's Pace Gallery. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is Picasso Baby: <a href="http://hypebeast.com/2013/8/jay-z-picasso-baby-a-performance-art-film" target="_blank">A Performance Art Film</a>. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><br /></span>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-79918641560916391212013-07-10T07:34:00.003-07:002013-07-10T07:34:36.319-07:00First things first. David Sedaris x App.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I was unaware that <a href="http://barclayagency.com/sedaris.html" target="_blank">David Sedaris</a>, my all time favorite author, had an app until today. About a year ago I was able to meet him in person after a reading and he handed me a few bookmarks. Each one featured a close-up of a mouth filled with rotting and missing teeth. If you ever read (or listened to all of his books on tape like me) his books then you'd know that he has bad teeth and he loves London (I believe) because of the country's collectively bad mouth hygiene. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Apparently I've been too busy looking at the teeth to notice the QR code on the back of the bookmark leading me to his app. So, first things first, today I'm getting the <a href="http://davidsedarisbooks.com/diary.html" target="_blank">David's Diary App</a> and watching all of the short films within it. The films are narrated by him and animated with bold colors and scrap paper. It's a must. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Here's a sneak peak.</span><br />
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Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-50763799294365079972013-07-08T11:10:00.000-07:002013-07-08T11:10:12.106-07:00Ice Cube Celebrates the Eames.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Before you start up about how you've already seen this, let me just say: Watch it again. I know it's practically antique, what with being published a year ago and all, but it's just so spectacular. </span><div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This short spot was created to celebrate what makes LA great; in particular the form of the city and its monuments. With that in mind, the obvious choice is to focus on two of the best designers of all time: Charles and Ray Eames. The beauty of the film is only enhanced by the comedic timing and person that is Ice Cube. </span></div>
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Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-39151000068972589132013-07-02T12:31:00.000-07:002013-07-02T12:31:16.027-07:00Southern Comfort x Shampoo.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;"><a href="http://www.wk.com/" target="_blank">Wieden and Kennedy</a> dropped their latest Southern Comfort spot three weeks ago and it is again, brilliant. This follows WK's recent "Beach" ad featuring the man in the Speedo slowly walking down the beach. Check out what my new place of employment, <a href="http://okrp.com/" target="_blank">OKRP</a>, said about that spot <a href="http://okrpagency.tumblr.com/post/52873122321/southern-comfort-goes-to-cannes" target="_blank">he</a></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://okrpagency.tumblr.com/post/52873122321/southern-comfort-goes-to-cannes" target="_blank">re</a></span><span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">. The brilliance lies within the slow reveal of the drink and the long shots. The "Beach" man is again featured here, wearing snakeskin boots and sipping on So Co while getting his hair gently shampooed. </span><br />
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com1tag:blogger.com,1999:blog-1465592834818679949.post-48569353798016966012013-07-01T11:32:00.000-07:002013-07-01T11:32:26.315-07:00Fantastic Four Minutes.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">While poking around on <a href="http://www.baldwinand.com/" target="_blank">Baldwin&</a>'s website, I stumbled upon this gem which was created by <a href="http://www.laurasicouri.com/" target="_blank">Laura Sicouri</a> and <a href="http://www.kadavrexquis.com/" target="_blank">Kadavre Exquis</a>. Watch it. Enjoy it. It's four minutes of pure imagination.</span><div>
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Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-80274580236182044562013-01-14T12:49:00.001-08:002013-01-14T12:59:40.947-08:00Artistic Ethos.<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Recently, my Intro to Printmaking professor asked our class to write about the reasons we want to create the things we do. He said we could discuss our philosophy behind making, life events that have shaped the way we think about the world, or artists we admire. </span></div>
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This is what I wrote:</span><span class="Apple-style-span" style="font-family: 'Trebuchet MS', sans-serif;"> </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> <span class="Apple-style-span" style="color: #0c343d; font-size: large;"> </span><span class="Apple-style-span" style="color: #0c343d;">I enjoy the tactile. The process of making things by hand and feeling my fingers work to produce something intrigues me. I prefer cooking to eating out, reading a book to reading a tablet, talking to people to texting people, and writing my notes to typing my notes. Creating things by hand gives me a sense of accomplishment and fulfillment. For these reasons I’m driven to make art.<br /><span class="Apple-style-span" style="white-space: pre;"> </span></span></span><span class="Apple-style-span" style="color: #0c343d;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I grew up as an only child and wasn’t allowed to watch TV during the day. This combination led to many days of finger painting, building elaborate traps to catch my cat, dancing around our living room in a pink tutu to loud 90’s rock, and gardening with my mom in our expansive yard (my young version of gardening was digging holes and catching snakes and butterflies). This love of the tactile world began to manifest into a recognizable art form in high school when I dropped a class and found that one of my only options was the analogue photography class. Our teacher, Nancy Abens, taught us how to read a light meter, focus the lens, take long exposure shots, roll and develop our black and white film, and how to produce an incredible image in our school’s dark room. That class, and the radiant enthusiasm of our teacher, has greatly shaped my artistic life.</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-tab-span" style="white-space: pre;"> </span>I took two years of film photography in high school and with Nancy’s help, began experimenting with printing techniques. Since then, I’ve always referred to film photography as my ‘first love.’ In college, I’ve added a photography minor to my degree and continue to play in the dark room. Though this class will be my first foray into printmaking, it continues to feed my love of the tactile.</span></span><br />
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Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-35900416710696465482012-12-12T12:57:00.000-08:002012-12-12T12:57:41.878-08:00The Crisis of Debt Visualized.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Economics isn't something I typically get excited about but upon completing my last econ class of my college career (hooray!), I thought I'd share this wonderful gem. </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I hate to admit that I didn't fully understand what was going on with the debt and housing crisis until I took this class and watched this short ten minute film - The Crisis of Debt Visualized.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This was created by the the brilliant <a href="http://jonathanjarvis.com/" target="_blank">Jonathan Jarvis</a>, design director at Google's Creative Lab. I'd like to thank him for helping me understand what almost made our economy collapse and what brought families and banks across the country to their knees. He did it through beautiful design and easy to comprehend language. Please watch.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Thank you Jonathan!</span>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-70836540616884583912012-10-08T12:48:00.000-07:002012-10-08T13:31:15.170-07:00Yummy Creative Things.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Recently, I've been introduced to some new yummy creative things by a few dear friends that I can't tear myself away from. Each one stimulates a different aspect of creativity and passion - film, fashion and decor, and comedy.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">As a side note, I've also started exercising nearly everyday (something that I've been doing on and off for years) and the high that I get from it isn't to be compared. I feel energized, happy, sexy, strong, and very creatively driven. Try it. It works. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Yummy Creative Things:</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">My friend, <a href="http://cargocollective.com/lilyb" target="_blank">Lily Bussel</a>, showed me <a href="http://sousstyle.com/" target="_blank">Sous Style</a> a couple weeks ago and I can happily say I'm now an addict. Pippa Lord, the photo director for ELLE, writes and curates this blog with beautiful photos demonstrating great style in clothes, home decor, food, and sexy men. <a href="http://sousstyle.com/category/male-monday/" target="_blank">Male Monday</a>, one of our favorites, features chiseled and worldly men cooking for Pippa (I wouldn't mind spending a Monday in her shoes). There's a new one today - check him (and his food) out. Thanks Lily!</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://comediansincarsgettingcoffee.com/" target="_blank">Comedians in Cars Getting Coffee</a> is my roommate <a href="http://parapluierevel.tumblr.com/" target="_blank">Perris's</a> (and now my) new, easy-to-love and quick fill of comedians and cars while we drink coffee in the morning. During each of the 15 minuteish web shows, Jerry Seinfeld takes out a vintage car, picks up a famous comedian and grabs coffee. They generally go to laid back cafes or delis and have a laid back and unscripted conversation about life, cars, food, and what it means to be a comedian. Each episode has made my laugh out loud multiple times and lasts just long enough for me to finish my morning eggs and coffee or tea. Thanks Perris!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCKqY1nVFRxXVaU4ZyVfH0whaZwowYvnBnKllica9VxGR-X8icBhBPg8QVzVqUqBi6osIxDe3hcc86g0lHL6Ii2IAWEj_1RQbL9sRlkxL8e3PO-JE5w9ETToX2toFZaydmzZkKF9ZT5WI/s1600/Picture+3.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="181" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgCKqY1nVFRxXVaU4ZyVfH0whaZwowYvnBnKllica9VxGR-X8icBhBPg8QVzVqUqBi6osIxDe3hcc86g0lHL6Ii2IAWEj_1RQbL9sRlkxL8e3PO-JE5w9ETToX2toFZaydmzZkKF9ZT5WI/s400/Picture+3.png" width="400" /></a></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Last week, my friend <a href="http://vintondepiction.com/" target="_blank">Jesse</a> invited me to the <a href="http://bijou-cinemas.com/bijou/" target="_blank">Bijou Art Cinemas</a> to watch <a href="http://barakasamsara.com/" target="_blank">Samsara</a> with some friends - it was mind altering and potentially life changing. The website tells viewers to "prepare yourself for an unparalleled sensory experience" and it delivered. I experienced something completely new and reached a nearly zen state of Buddhism (I believe). Samsara means "the ever turning wheel of life," which is exactly what the non verbal film presents. It was shot entirely on 70mm film over the period of five years in 25 countries. I mean, fuck, that sentence there should make you want to see it right now. There is no speaking throughout the film, only powerful and instrumental music. See it, it's a vision of the world that I could never have experience otherwise. Thanks Jesse!</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The Bijou has been my favorite place to watch films in Eugene since moving here for college three years ago. I'm going to try to go every Monday when the movies are half off, only $3 (!!!!), to fuel my creative interest in watching and creating films. Today is Monday and later I'm headed over to watch <a href="http://brooklynbrothersmovie.com/" target="_blank">The Brooklyn Brothers Beat the Best</a>. Join me. </span></div>
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br /></span>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-59312618041865908962012-08-08T14:16:00.000-07:002012-08-09T07:12:00.620-07:00McGarrah Jessee. This is how we Beer :30.<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is how we Beer :30 at McGarrah Jessee. I shot and edited this video at our previous Beer :30, which is a beer party our agency hosts on the last Friday of every month starting at 4:30. We represent Shiner beer. We drink Shiner at Beer :30. It's fun. </span></div>
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">There's also an office Fruit and Veggie club that met during this party - that's why there is cake, cookies, beer, crackers, chips... and veggies. I made the brussel sprouts (i.e. the green things). They were a big hit. Thanks again Mom for teaching me how to cook.</span></div>
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<br />Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-57709021514646260462012-08-03T08:05:00.000-07:002012-08-09T07:12:37.686-07:00Louis Vuitton. Dream. Mos Def. And the Digital Experience.<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Here's how it started:</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Last night I saw this on my <a href="https://twitter.com/aStoltze" target="_blank">Twitter feed</a> - </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">It was only three words and a short, crazy, little twitter url link. I was curious. It led me to a beautiful video that <a href="http://ogilvyparis.com/" target="_blank">Ogilvy Paris</a> had created with art, fashion, calligraphy, talent, and copy in mind. </span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">I watched it twice last night and once this morning, every time noticing something new. That is what a beautiful and smart film should do. Louis Vuitton <a href="http://louisvuittonjourneys.com/thegreatest/en_US/index.php?page=about" target="_blank">collaborated</a> with Mos Def to commemorate Muhammad Ali for his greatness and strength to stand up for what he believes in.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This morning the video brought me to <a href="http://www.louisvuitton.com/front/#/eng_US/Homepage" target="_blank">LV's website</a>, an enchanting place filled with wonderful collaborations, videos, art, and independent thinking. I could spend hours clicking through <a href="http://www.louisvuitton.com/front/#/eng_US/Journeys-section" target="_blank">The World of Louis Vuitton</a>, where we can browse through photo essays, journals, and videos of people and places that influence and bring life to the brand.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">Here, I discovered how <a href="http://www.louisvuittonkusama.com/en_WW" target="_blank">Kusama's</a> (one of Japan's most avant-garde artists) art has inspired a collection or how the visionary and artistic director, <a href="http://www.louisvuitton.com/front/#/eng_US/Journeys-section/La-Maison/Marc-Jacobs" target="_blank">Marc Jacobs</a>, has transformed the brand.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is what happens when a brand cares about inspiring the young and old, about quality of product, and about beauty.</span><br />
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<span style="font-family: Helvetica Neue, Arial, Helvetica, sans-serif;">This is what happens when a brand gives a shit.</span>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com1tag:blogger.com,1999:blog-1465592834818679949.post-24061184919134865802012-07-24T16:45:00.003-07:002012-07-24T16:45:54.795-07:00Jaqi's Dinner.<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Jaqi Alie and I were hungry so we brought food, drinks, and people together and I captured the night on film. This is a short summary of what happened: </span></div>
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<br />Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com1tag:blogger.com,1999:blog-1465592834818679949.post-43972887538567184682012-07-23T12:08:00.000-07:002012-07-23T12:09:45.167-07:00Dom Perignon. The Power of Creation.<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Watching these powerful films featuring <a href="http://www.domperignon.com/" target="_blank">Dom Perignon's</a> latest collaboration with David Lynch, who designed and signed a <a href="http://www.domperignon.com/image/laevent-lynchlimited/" target="_blank">limited edition</a> collection of Dom Perignon and Dom Perignon Rose, sent shivers through my body. The shivers weren't only caused by the beautiful, experimental, whimsical, and psychedelic way in which Lynch operates and creates, but also by the brand's loyalty to itself and its slogan. </span></div>
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The Power of Creation. </span></div>
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<span style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">They showed it better then they said it. They stuck to their word and they delivered a magnificent show. Dom Perignon took calculated risks to deliver something never before seen or heard of and truly showed what the power of creation can produce. </span></div>
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<br />Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-7208996003793402982012-07-17T19:42:00.000-07:002012-07-17T19:44:17.403-07:00Fish 'n Funny Looks.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I took these photos at a <a href="http://www.mc-j.com/" target="_blank">McGarrah Jessee</a> event supporting our <a href="https://www.costadelmar.com/home" target="_blank">Costa</a> sunglasses client. Costa recently produced the movie, <a href="http://www.theflyfishingforum.com/flyfishing/3241-costa-movie-supports-new-sport-fishery-in-guyana.html" target="_blank">Jungle Fish</a>, so McJ threw a party to celebrate its opening. We enjoyed beer and tacos and though many of these photos make our staff look like creepers, they're really not. This first photo is my favorite. What are you looking at?</span><br />
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<br />Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com1tag:blogger.com,1999:blog-1465592834818679949.post-56316531062960948112012-07-10T15:47:00.000-07:002012-07-10T15:47:31.089-07:00Best 'Merica Party Ever.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">So here's my latest short movie: Ross Aboud was kind enough to invite friends and his <a href="http://www.mc-j.com/" target="_blank">McGarrah Jessee</a> coworkers to his home on 4th of July. He was also kind enough to scare the small children with his fireworks. We ate, drank, played, lit things on fire, and chased babies around his lawn. Needless to say, it was fun.</span><br />
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<object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/LRwt2Q-R6_A/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/LRwt2Q-R6_A&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><param name="allowFullScreen" value="true" /><embed width="320" height="266" src="http://www.youtube.com/v/LRwt2Q-R6_A&fs=1&source=uds" type="application/x-shockwave-flash" allowfullscreen="true"></embed></object></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Thanks Ross!</span>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-659236547554443312012-07-09T08:07:00.000-07:002012-07-09T08:08:18.336-07:00Behind the Scenes. Vespa Shoot.<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">While cleaning out my camera, I stumbled upon these photos from our Vespa commercial shoot. The wonderful creative team, <a href="http://cargocollective.com/BreanneThomas" target="_blank">Breanne Thomas</a> and <a href="http://justinandrewhan.com/" target="_blank">Justin Han</a>, invited me to produce their Vespa spot for a portfolio project. As the pictures prove, the shoot was both extremely fun and challenging. Breanne imagined the spot taking place in a bathroom with <a href="http://tylermavichien.wordpress.com/" target="_blank">Tyler</a>, our actor, looking into a mirror. In a great problem solving moment (if I say so myself), I arranged the shoot in a Kohler showroo<span class="Apple-style-span" style="line-height: 18px;">m and it turned out wonderfully! Breanne was a great director and Justin caught all the behind the scenes action in these photos. <a href="http://www.lilliputpictures.com/" target="_blank">Chris Osborn</a> edited the piece and <a href="http://cargocollective.com/joannabarondess" target="_blank">Joanna Barondess</a> illustrated it. <a href="http://cargocollective.com/jeffackler" target="_blank">Jeff Ackler</a> plays a kick-ass Burt Reynolds.</span></span><span class="Apple-style-span" style="color: #555555; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 18px;"></span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here it is in all its glory.</span></div>
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<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="http://player.vimeo.com/video/41700680" webkitallowfullscreen="" width="500"></iframe> </div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://vimeo.com/41700680">The Art of Man</a> from <a href="http://vimeo.com/brethomas">Breanne Thomas</a> on <a href="http://vimeo.com/">Vimeo</a>.</span></div>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com1tag:blogger.com,1999:blog-1465592834818679949.post-53116232760933097092012-07-08T10:45:00.000-07:002012-07-08T10:45:16.400-07:00A Little Bit of Austin.<div class="separator" style="clear: both; text-align: left;">
<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Last weekend, in an effort to explore more of Austin, I ventured through the streets of South Congress. In the process I met local designers, trespassed onto hotel property, bought a beautiful lace top from the 60s, had dinner with teachers and mailmen at <a href="http://www.guerostacobar.com/" target="_blank">Guero's</a> and listened to one animated Catholic elementary school teacher speak of the weed she once collected from the shores in California. Finally, I landed at <a href="http://www.theparishaustin.com/" target="_blank">The Parish</a> with some work friends listening to music and comedians.</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I want to live in this garden. Do you think anyone would notice if I snuck into the quaint little pool at <a href="https://www.sanjosehotel.com/index2.php" target="_blank">Hotel San Jose</a>? One day when I return, I'm going to stay here.</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I found my new lace top here and now consider a visit to <a href="http://feathersboutiquevintage.blogspot.com/" target="_blank">Feathers</a> a necessity to anyone visiting Austin.</span></div>
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<br />Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com1tag:blogger.com,1999:blog-1465592834818679949.post-16392957778645742822012-07-01T20:23:00.002-07:002012-07-02T21:21:38.295-07:00The Things of McGarrah Jessee.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I just finished my first incredible week as an intern at the Austin ad agency, <a href="http://www.mc-j.com/" target="_blank">McGarrah Jessee</a>. On my fifth day at the agency, I thought it would be a good idea to wander around invading people's space and taking photos of their weird stuff. </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This is what I found: </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Meet Penguino:</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Meet Penguino's family:</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The babies of the company.</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This beard wins awards. Or at least tries to. Badass.</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">We have fun. Part I.</span></div>
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">We have fun. Part II.</span></div>
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</div>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-33923736446883358662012-04-16T23:50:00.000-07:002012-04-16T23:50:22.299-07:00Inspiration. Videos.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">In an attempt to produce two videos within the next two weeks, I have been searching the web for inspiring and bizarre videos. Here's what I came up with:</span><br />
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<div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="225" mozallowfullscreen="" src="http://player.vimeo.com/video/36689556?title=0&byline=0&portrait=0&color=b3b1b1" webkitallowfullscreen="" width="400"></iframe></div><div style="text-align: center;"><a href="http://vimeo.com/36689556">THE END IS A BEGINNING - SEAN PECKNOLD</a> from <a href="http://vimeo.com/user8154042">DRAGONFRAME</a> on <a href="http://vimeo.com/">Vimeo</a>.</div><div style="text-align: center;"><br />
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</div><div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="225" mozallowfullscreen="" src="http://player.vimeo.com/video/26877221" webkitallowfullscreen="" width="400"></iframe></div><div style="text-align: center;"><a href="http://vimeo.com/26877221">Gulp. The world's largest stop-motion animation shot on a Nokia N8.</a> from <a href="http://vimeo.com/nokiahd">Nokia HD</a> on <a href="http://vimeo.com/">Vimeo</a>.</div><div style="text-align: center;"><br />
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</div><div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="145" mozallowfullscreen="" src="http://player.vimeo.com/video/24982650?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="400"></iframe></div><div style="text-align: center;"><a href="http://vimeo.com/24982650">OFFF Barcelona 2011 Main Titles</a> from <a href="http://vimeo.com/offf">OFFF, let's feed the future</a> on <a href="http://vimeo.com/">Vimeo</a>.</div><div style="text-align: center;"><br />
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</div><div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="225" mozallowfullscreen="" src="http://player.vimeo.com/video/31502738?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="400"></iframe></div><div style="text-align: center;"><a href="http://vimeo.com/31502738">OFFF Cincinnati 2011 - Let's Feed The Future</a> from <a href="http://vimeo.com/offf">OFFF, let's feed the future</a> on <a href="http://vimeo.com/">Vimeo</a>.</div><div style="text-align: center;"><br />
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</div><div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="300" mozallowfullscreen="" src="http://player.vimeo.com/video/5859442?title=0&byline=0&portrait=0&color=ffffff" webkitallowfullscreen="" width="400"></iframe></div><div style="text-align: center;"><a href="http://vimeo.com/5859442">Pee During Shower (english subtitles)</a> from <a href="http://vimeo.com/fesanches">Fernandosanches.net</a> on <a href="http://vimeo.com/">Vimeo</a>.</div>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-4119657153686563322012-03-16T12:09:00.002-07:002012-03-16T12:18:21.914-07:00J460. The Nike+ FuelBand Launch. Well Played.<div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Over winter break I met up with Stefan Olander, the VP of Nike Digital Sport, and he told me he was working on something big. That's all he said. As I've watched the launch of the <a href="http://store.nike.com/us/en_us/?l=shop,pwp,c-1+100701/hf-4294899078+12003+50142&cp=USNS_KW_0611081618" target="_blank">Nike+ FuelBand</a> unfold, all I can think is, "No shit!" Nike's unveiling of the FuelBand has been exceptional in reaching mass audiences and selling a product that turns working out into a game that can be shared across platforms. The band works to gauge how many calories you've burned and allows you to set a goal of how many you want to burn by the end of the day. You can watch your progress on your wrist or on your iPhone.</span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I want one. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Its capabilities are fascinating. <a href="http://mashable.com/2012/03/11/nike-nikefuel-api-music-hackathon/" target="_blank">Mashable</a> reported that at <a href="http://sxsw.com/" target="_blank">SXSW</a>, "Nike will unleash the application programming interface (API) for NikeFuel... [which] will allow third-party music developers to infuse NikeFuel features into their apps or platforms."</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here's an idea of how the launch went down at SXSW:</span><br />
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</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here's how Stefan Olander explains the capabilities of the FuelBand:</span></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/uTtOWW4mDY0?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">If you still don't quite understand what the FuelBand does, Nike invited <a href="http://caseyneistat.com/" target="_blank">Casey Neistat</a>, an artist and film maker from NYC, to attend the launch and make a movie about the experience. Basically, Nike told him about the band and strapped one on him for six hours of awesome:</span></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/KZzmHt3dj7w?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here's another one by Casey about the band. This one's my favorite. I like the Skittles. Nice touch.</span></div><div style="text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/M9YW1x4mpM0?feature=player_embedded' frameborder='0'></iframe></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">As a side note, I'm kind of in love with Casey Neistat. My goal is that he will read tid bits of my blog and will one day want to collaborate on a short film with me. Lofty goals, I know. He also dresses pretty cool.</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">To sum up, I love the FuelBand. I love Casey Neistat. I love Nike. I love Stefan Olander. </span>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-61474431165156102662012-03-14T20:03:00.000-07:002012-03-14T20:03:14.391-07:00J460. A Culture of Apps.<div style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><span style="font-size: small;">For my final project I created this short video that shows what apps people love and hate, why they download apps and how they feel about brand's apps. I produced this to show people's reactions to brand's apps (and apps in general) in the hope that brands will design and create apps that are useful (and beautiful) for their consumers. Enjoy!</span></div><div style="font-family: "Helvetica Neue",Arial,Helvetica,sans-serif;"><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/QuuQW3SO14Y" width="420"></iframe></div>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-14075294119999872542012-03-11T13:07:00.000-07:002012-03-11T13:07:09.654-07:00J460. A Thought On How We Learn. A Disruptive Eduction.<div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Recently I was assigned to read <a href="http://twitter.com/#!/lukegwilliams" target="_blank">Luke William's</a> book, "<a href="http://www.disruptive-thinking.com/" target="_blank">Disrupt</a>. Think the Unthinkable to Spark Transformation in Your Business." The book encourages people to think in disruptive ways - not the kind of disruptive that breaks cars, rather the kind that fixes things that are broken. In the below video he explains that disruptive thinking is"a way of thinking that basically turns consumer assumptions and expectations upside down and can take an entire industry into its next generation." </span></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="225" mozallowfullscreen="" src="http://player.vimeo.com/video/17822197?title=0&byline=0&portrait=0&color=46BD00" webkitallowfullscreen="" width="400"></iframe></div><div style="text-align: center;"><br />
</div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">For those of you who don't enjoy watching videos and/or procrastinating, here's what you missed:</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">We're talking about taking an industry in an entirely new direction. When competitors catch up, run in the other direction and break out of any conventional habits/patterns. I never realized there were so many because I always just accepted that that is just what works. To put this in a business perspective, think about soda: it's cheap, advertised as aspirational, and tastes good. Then think about <a href="http://www.redbullusa.com/cs/Satellite/en_US/Red-Bull-Home/001242746208542" target="_blank">Red Bull</a>: it's expensive, advertised as functional, and tastes horrible. It was a raging success because it didn't follow any patterns of typical soda. Red Bull became the leader in the energy drink category and soon many companies tried to emulate the drink and its profitable success.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Now think about <a href="http://www.zipcar.com/" target="_blank">Zipcar</a>. It did the same thing. Conventional car rental rules: rent car by the day, lots of paperwork, speak to salesperson. These habits were flipped on their head by the new industry leader and a gap was filled: rent car by the hour, no paperwork, don't see the customer. Boom! Reinvented industry.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Sienfeld </span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">did the same thing. Suddenly there was a sitcom where people didn't hug it out at the end of each episode and learn some great new moral value. I've seen every episode multiple times. I'd call that a success. </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">To be the next Zipcar or Red Bull, someone must find a gap in an industry that has been functioning the same since you could remember and experiment with filling the gap. Disrupting for disrupting sake is annoying so Williams concludes that "it needs to be disruptive in ways that creates value for consumers."</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">So now we'll think about education, which I know a lot about considering I'm in my third year of college. I'm in the midst of higher ed and have been aware for quite some time that from the time we enter school around age 6 to the time we leave college around age 21, we are taught in the same way. </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #990000;"><br />
</span></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><span class="Apple-style-span" style="color: #990000;">The rules:</span> </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">go to class because you will be docked if you're not there </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">no laptops or cell phones </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">class is held multiple times per week </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">during the day </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">one (maybe two) hours long </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">regular quizzes and homework </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">OK - NOW LETS DISRUPT IT! The class I read Williams' book for did. It's taught by the wonderful <a href="http://IAmDaveAllen.com/" target="_blank">Dave Allen</a>, the Director of Insight and Digital Media at the ad agency, <a href="http://www.north.com/" target="_blank">North</a></span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">, in Portland. His British accent makes us smile and giggle while his ongoing talks (and by talks, I mean rants) about the misuse of digital media for marketing keeps us awake. </span></div><div style="text-align: left;"></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Just so ya know what he looks like and so you can spot him at a local Portland pub or at his <a href="http://schedule.sxsw.com/2012/events/event_MP990263" target="_blank">SXSW panel</a> (too cool), here's what he looks like:</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7DzmCpDjkd0ifQMflvFnzjW2PGrlXs2Rx-f5zig5Pxfh-4OUvd1xq_ogsmNFaw8-9GwugekiwDs95m8X-Wi2p4PKl_7uLvhaXu-mnj9W0mf8wzr_pvESnolWR3FrxY9SscRoWtadgn_8/s1600/dave.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi7DzmCpDjkd0ifQMflvFnzjW2PGrlXs2Rx-f5zig5Pxfh-4OUvd1xq_ogsmNFaw8-9GwugekiwDs95m8X-Wi2p4PKl_7uLvhaXu-mnj9W0mf8wzr_pvESnolWR3FrxY9SscRoWtadgn_8/s320/dave.jpg" width="213" /></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Hint: usually, he doesn't wear a parka, he does wear custom black leather chucks (everywhere, they may be his only shoes), and he does have some awesome/intense arm tattoos. Keep your eyes out.</span></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="color: #990000; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">New rules:</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">go to class because you want to be there</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">open use of laptops and cell phones is welcome</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">class is once a week</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">during the evening </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">three hours long (6-9pm)</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">no quizzes, no regular homework</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This classroom situation works to promote learning, not because we're forced to and won't remember the info longer then the next quiz, but rather because we want to learn and we'll retain the info better and longer. As students, we take what we want from the class. For some, that's not much because it's easy to spend that time learning about friends of friends on Facebook, tweeting, or doing homework for other classes if you bring a computer. Or you can simply decide to not waste your or the teachers time if you're not going to stay focused and not come (I would prefer that, seeing as I wouldn't have to watch you scroll through Facebook photos of people I don't know).</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Those students are only cheating themselves (God... I sound like my dad). They're paying a high price for a four credit class to learn insights from a leader in the world of advertising. Why the fuck wouldn't you listen?!?!</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">There are other students who are there to learn and who will take away as much as they can from the class. They will form a lasting relationship with Dave who may one day be able to give them a job or introduce them to someone who can. They will also not be wasting thousands of dollars on college classes.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">It's a disruptive way of teaching, and in my opinion, it works. The people who come to class are generally the people who want to be there and they can only gain from it. The people who aren't there, clearly don't want to be and it isn't the teacher's responsibility to kick them out or penalize them (except with a poor grade). Computers and cell phones can be used in a positive way in a classroom setting. For us journalism (advertising) majors, it can't hurt to tweet about the wisdom that's being dished out.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Thanks Dave, </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">For disrupting the habits of education. </span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">It was much needed and much appreciated!</span></div>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-63391637253248831542012-03-04T21:17:00.000-08:002012-03-04T21:17:06.302-08:00J460. Brandon Pierce x Nike. Writing Pop Culture.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I met <a href="http://brandondrewjordanpierce.tumblr.com/" target="_blank">Brandon Drew Jordan Pierce</a> at <a href="http://www.wk.com/" target="_blank">Wieden + Kennedy</a> about five years ago while I was competing for an internship there. Back then, he was fresh to WK after time at <a href="http://www.yr.com/" target="_blank">Y&R</a> New York and before that he was prepped and primed at <a href="http://www.creativecircus.edu/" target="_blank">The Creative Circus</a> (from here on out, we will be going in chronological order, I promise).</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This is Brandon (then):</span><br />
<div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_gbPGviILhPgUUdOREG1KxTdWRbnHg0FiV9WL6ESbrZaQdfYwF2uY4sTfqmEq8NEnO26yw5cF0WsqVE3q6yD-xQw_bSNVgH377xwPCVzKbmqmmH6F6KPh7C9K1r2ir6taeDrAb0x28tw/s1600/youngBrandon.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_gbPGviILhPgUUdOREG1KxTdWRbnHg0FiV9WL6ESbrZaQdfYwF2uY4sTfqmEq8NEnO26yw5cF0WsqVE3q6yD-xQw_bSNVgH377xwPCVzKbmqmmH6F6KPh7C9K1r2ir6taeDrAb0x28tw/s320/youngBrandon.jpg" width="260" /></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">This is Brandon (now):</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifQi1dgPjCPQnr5Z3HF7K6twTLEhIbVeYfW8wgbMjGwcprU29Cr0E0RS4GQhg7SJZxbs-0L9z0pg04SPwOMT-JMn8ELxy_OqRaQnVL8nMqziRJpudlavJ7-xLMh4dB_F0HMGUKcHOHXY4/s1600/BrandonKanye.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEifQi1dgPjCPQnr5Z3HF7K6twTLEhIbVeYfW8wgbMjGwcprU29Cr0E0RS4GQhg7SJZxbs-0L9z0pg04SPwOMT-JMn8ELxy_OqRaQnVL8nMqziRJpudlavJ7-xLMh4dB_F0HMGUKcHOHXY4/s320/BrandonKanye.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">...Standing next to Kanye. Basically, I know cool people who know cool people.</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Currently, Brandon works at Wieden as a Senior Copywriter, mostly on the Nike account, but is willing to help out wherever he's needed. He lives and breathes Nike and is a full on sneaker head. When I asked him what he collected, he carried his computer over to the corner to show me: </span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh866Iwdrk-sM5WS9MGCfoxJsvqgms1J4J41tHGoesjwcH-CJPX08lV0wZ7ey0Q118zwm7radSN0njznmz-zE55NB8H0JqB-F_VdXaW1Ilwddgijr4wsAL69Dl9TBq1OCcDu6xMjhsFIYc/s1600/Brandonshoes.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh866Iwdrk-sM5WS9MGCfoxJsvqgms1J4J41tHGoesjwcH-CJPX08lV0wZ7ey0Q118zwm7radSN0njznmz-zE55NB8H0JqB-F_VdXaW1Ilwddgijr4wsAL69Dl9TBq1OCcDu6xMjhsFIYc/s320/Brandonshoes.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Then he brought over his favorite pair that he is waiting to wear when he opens a concert (we'll talk about his love of music later) for Kanye (hopefully):</span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi24BElQxEjKqrFZMIIJt0oxxfTexO5uM8oYcjx-0T8YhKcXSofw0mkP2dCrF5kIEH5W2PjgenHoz4Zb9IOCCLSC66AfIamrm1XLn5CZ9WUqVWMMIR2NNpmWrV2HYyKzrvwZsF8hdDlchg/s1600/air-yeezy-new-images-03.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi24BElQxEjKqrFZMIIJt0oxxfTexO5uM8oYcjx-0T8YhKcXSofw0mkP2dCrF5kIEH5W2PjgenHoz4Zb9IOCCLSC66AfIamrm1XLn5CZ9WUqVWMMIR2NNpmWrV2HYyKzrvwZsF8hdDlchg/s320/air-yeezy-new-images-03.jpg" width="320" /></a></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">They have glow-in-the-dark soles. Too cool. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">It's easy for him to write ads for Nike because he has an appreciation for the athlete and he is able to understand the athlete's mindset. He told me that a Nike spot should feel like a piece of pop culture, not an ad, making them timeless and beautiful. He's not selling shoes, he's selling a mindset and an experience. He explained that "there's nothing better, as a 15 year-old boy, then feeling like a company understands you," and that's what Nike's commercials try to achieve.</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here are some examples of how Brandon's helping Nike Basketball achieve that goal:</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"> </span></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/5q9yTHUJGgs?feature=player_embedded' frameborder='0'></iframe></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/SPBkaCNw7XM?feature=player_embedded' frameborder='0'></iframe></div><div style="text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: center;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">(Nike x Foot Locker)</span></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/mp7--vgNHk8?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">To write the ads, he keeps an ear to the street and is inspired by music, TV, movies, life, eavesdropping, creative briefs, and even his dreams. He believes that ideas can come from anywhere if you just relax and open your mind. Brandon wants us to pay attention to what's going on in the world of fashion, music, art... basically, stay tuned and good things will happen. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="background-color: white; color: #cc0000; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Why we love him:</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">1. He loves his job because he sees it as an opportunity to expose people to something they wouldn't have seen otherwise.</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">2. When he sees other ads it's like listening to a joke that he wasn't in on (he knows the process well).</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">3. His sneaker collection (I think it's grown since he took that photo).</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">4. He's met Tyler, The Creator.</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">5. His day job is advertising, his night job is music. He's curre</span><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">ntly working on an album but you can hear what he's been up to at <a href="http://bdphiphop.com/">bdphiphop.com</a>. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Here's one of his videos (which he co-directed. It's old school, made from a VHS):</span></div><div style="text-align: center;"><br />
</div><div style="text-align: center;"><iframe allowfullscreen="" frameborder="0" height="300" mozallowfullscreen="" src="http://player.vimeo.com/video/23660140?title=0&byline=0&portrait=0" webkitallowfullscreen="" width="400"></iframe></div><div style="text-align: center;"><a href="http://vimeo.com/23660140">BDP - Mean Walk - ft. Mison OFFICIAL VIDEO</a> from <a href="http://vimeo.com/user7068348">BDP</a> on <a href="http://vimeo.com/">Vimeo</a>.</div><div style="text-align: center;"><br />
</div><div style="text-align: left;"><span class="Apple-style-span" style="color: #cc0000; font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">His advice to us:</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Go where the people that make good work are.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Don't get watered down.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Pay attention.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Don't be afraid to hit up a lot of places when we start looking for jobs.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Tell people what you want and be confident when doing so.</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Places he thinks are worth a look:</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://anomaly.com/" target="_blank">Anomaly</a></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://www.72andsunny.com/" target="_blank">72andSunny</a></span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><a href="http://www.bfg9000ny.com/index.html" target="_blank">Barton Graf 9000</a></span></div><div style="text-align: left;"><br />
</div><div style="text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Thanks Brandon!</span></div>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0tag:blogger.com,1999:blog-1465592834818679949.post-59720414338376748092012-02-23T23:50:00.019-08:002012-02-24T10:05:30.275-08:00J460. James Franco x 7 For All Mankind Jeans + Uprising Movements.<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I originally wrote this for <a href="http://scottgoodson.typepad.com/" target="_blank">Scott Goodson's</a> <a href="http://www.uprisingmovements.com/blog/" target="_blank">Uprising Movements</a> blog (it was published this morning, you may read it <a href="http://www.uprisingmovements.com/blog/james-franco-x-7-for-all-mankind-jeans/" target="_blank">here</a>).</span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Apparently <a href="http://www.imdb.com/name/nm0290556/" target="_blank">James Franco's</a> hidden talent is directing youthful, hipster-esque, raunchy short videos for <a href="http://www.7forallmankind.com/" target="_blank">7 for All Mankind's</a> latest campaign. I spotted the brand's newest ad in this month's <a href="http://www.vogue.com/" target="_blank">Vogue</a>, which features washed out stills (from the shorts) of models on the beach, in bed and at a party. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The copy reads, "Episodes of an untitled film imagined and directed by James Franco." The first two episodes, which were shot in Santa Monica, CA in December, have already been released: </span><br />
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<div class="separator" style="clear: both; text-align: center;"><object class="BLOGGER-youtube-video" classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0" data-thumbnail-src="http://0.gvt0.com/vi/0z_k3I8LHHA/0.jpg" height="266" width="320"><param name="movie" value="http://www.youtube.com/v/0z_k3I8LHHA&fs=1&source=uds" /><param name="bgcolor" value="#FFFFFF" /><embed width="320" height="266" src="http://www.youtube.com/v/0z_k3I8LHHA&fs=1&source=uds" type="application/x-shockwave-flash"></embed></object></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Plus, the behind the scenes short:</span><br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/yHo8HKrcY60?feature=player_embedded' frameborder='0'></iframe></div><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">The premium denim brand is known for its laid back, youthful style with a high price tag. This campaign gave its consumers (me, currently wearing my favorite pair) something to get curious about. The provocative pictures in Vogue and Franco's direction were enough to get me to put the magazine down and pick my computer up. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">I had no idea Franco directed anything (a huge motivation to watch the shorts). After a quick IMDB check: he's actually directed 15 films, most of which were shorts. This was clearly the right move for 7 and it peaked my interest much more then an iPhone app or a typical magazine ad would. The print ad allowed me to engage with the online videos. </span><br />
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<span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">These shorts appear to be in the same genre of advertising as BMW's short films, which were carried by famous directors and actors such as "Beat the Devil:"</span><br />
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<div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/-qQvXawnmjk?feature=player_embedded' frameborder='0'></iframe></div><div class="separator" style="clear: both; text-align: center;"><br />
</div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">There are obviously big difference between the very short shorts, starring groups of beautiful people dancing around, and 10 minute films with a plot guided by acclaimed directors. Though, I think both do a marvelous job of selling a specific lifestyle to their rightful consumers. </span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;"><br />
</span></div><div class="separator" style="clear: both; text-align: left;"><span class="Apple-style-span" style="font-family: 'Helvetica Neue', Arial, Helvetica, sans-serif;">Well done. </span></div>Alex Stoltzehttp://www.blogger.com/profile/05581136890751217599noreply@blogger.com0