Southern Comfort x Shampoo.

Wieden and Kennedy dropped their latest Southern Comfort spot three weeks ago and it is again, brilliant. This follows WK's recent "Beach" ad featuring the man in the Speedo slowly walking down the beach. Check out what my new place of employment, OKRP, said about that spot here. The brilliance lies within the slow reveal of the drink and the long shots. The "Beach" man is again featured here, wearing snakeskin boots and sipping on So Co while getting his hair gently shampooed.