Recently, I set out to produce a documentary about two of Portland's most influential ad agencies, Wieden + Kennedy and North. Nick Pothetes and Bret Emerson, two fellow students, worked with me to create a short movie about the people behind the ads we love. Specifically, what gets them going.
To find out, we asked creatives, planners, producers, and writers what their 'other' is. We defined 'other' as being any hobby or interest that isn't related to advertising but influences their work.
What culminated was a beautiful documentary about the talented ad folks residing within Portland and how the most bizarre and unrelated hobbies lead to the most impressive work.
THE PASSION THEORY. Be passionate. Be weird. Be creative. Be funny. Be loud. Be different.
No comments:
Post a Comment